Corporate Video is a great way to put a face to your company and show potential new customers the reasons you would be the perfect partner. Use video to showcase your experience and let your executives speak directly to consumers.
People buy from people they trust. Win people’s trust by telling them your story, your values and your social involvement. Creativity is another benefit video offer.
You can add graphics and images that add interest to what you’re presenting. Video is the perfect way to show all the reasons that your company stands out. It is important to use corporate video as an important aspect in your marketing plan: “If your video is on your site’s homepage and people see it, your foot will be in the door ahead of other clients”. Put it up front and center!
One of the best marketing methods is to get your customers to sing your praises; however, ensure that what’s being said is believable, record it, package it properly and use it in your corporate or even use it as-is on your website.
These are just a few of the areas where video would be necessary and welcome, but we have many more! The value of corporate videos is immense, and of course, the videos need to be thought through and professionally.
A video will share the personality of you or your company more than text ever will. Videos encourage sharing as well. People are more likely to share a video than text, especially on different social media channels. Not only can you have video on your website, but you can also link it to social media websites too. This greatly increases your exposure. A quick look at the Youtube statistics page proves just how many people watch videos!